Looking for the best OLED TV deals this Black Friday? The 2026 lineup offers fantastic options, with the Samsung 77-Inch Class S90H Series standing out for its size and picture quality. The LG OLED evo G5 Series is a top choice for premium features, while budget-conscious buyers might prefer the Sony A90K for its compact size and Google TV interface. The tradeoffs often involve balancing size, picture processing, and price. Continue reading for a detailed comparison that helps you find the perfect fit for your home entertainment setup.
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Key Takeaways
- The Samsung 77-Inch S90H leads in size and overall picture quality, making it ideal for large living rooms.
- LG’s OLED evo G5 Series offers cutting-edge brightness and premium features for those willing to invest more.
- Budget-friendly options like the Sony A90K provide solid performance in a more manageable size.
- Many high-end models include advanced processing and Dolby Vision/Dolby Atmos, but often at higher prices.
- Size and feature tradeoffs are common; larger screens tend to cost more and require more space.
| oled tv deals black friday | Resolution | Screen Size | Processor | HDR |
|---|---|---|---|---|
| Samsung 77-Inch Class S90H Ser | 4K | 77 inches | NQ4 AI GEN3 | — |
| Samsung 65-Inch Class S85H Ser | 4K | 65 inches | NQ4 AI Gen2 | Yes |
| Samsung 65-Inch Class OLED S90 | 4K | 65 inches | NQ4 AI Gen3 | HDR+ |
| LG 65-Inch OLED evo AI 4K C5 S | 4K | 65 inches | Alpha 9 AI Processor Gen8 | — |
| LG 65-Inch Class OLED AI 4K B6 | 4K UHD | 65 inches | — | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo AI 4 | 4K | 65 inches | a11 AI Processor Gen 3 | Dolby Vision, HDR10 |
| LG 65-Inch OLED evo G5 Series | 4K | — | Alpha 11 AI Processor Gen2 | Dolby Vision |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | — | — | — |
| Samsung 77-Inch Class OLED S84 | 4K | 77 inches | — | OLED HDR |
| LG 77-Inch OLED evo AI Super U | — | 77 inches | Alpha 9 AI Processor Gen8 | HDR10 |
More Details on Our Top Picks
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
This 77-inch Samsung S90H Series stands out for its massive screen size combined with cutting-edge gaming features like NVIDIA G-SYNC and AMD FreeSync Premium, making it ideal for gamers who want smooth, tear-free gameplay. Its AI-enhanced HDR and upscaling deliver stunning picture quality, rivaling smaller OLEDs like LG’s evo models but at a larger scale. The Glare Free technology improves viewing in bright rooms, yet its complex setup and premium price tag could be hurdles for some buyers. Compared with the LG evo series, it offers better gaming integration but may be overkill for casual viewers who prioritize ease of use.
Pros:- Massive 77-inch display for immersive viewing
- Exceptional picture quality with AI HDR and upscaling
- Advanced gaming features like G-SYNC and 165Hz motion rate
- Glare Free technology reduces reflections
Cons:- High price point due to premium features and size
- Complex setup with numerous advanced options
Best for: High-end gaming enthusiasts wanting a large, immersive screen with top-tier picture quality.
Not ideal for: Budget-conscious buyers or those seeking an easier, plug-and-play setup without advanced gaming features.
- Screen Size:77 inches
- Display Type:OLED
- Resolution:4K
- Model Year:2026
- Processor:NQ4 AI GEN3
- Gaming Features:Motion Xcelerator 165Hz, NVIDIA G-SYNC, AMD FreeSync Premium Pro
Our verdict“This model is best for dedicated gamers and home theater fans who want the largest screen with premium performance, despite its high cost and setup complexity.”
Samsung 65-Inch Class S85H Series OLED 4K Smart TV (2026 Model)
This 65-inch Samsung S85H Series offers a compelling balance of high-end features and price, making it a smart choice for those who want OLED quality without the largest size or the steepest price. Its Pantone validation ensures accurate colors, which outperforms many competitors like LG’s B6 series in color fidelity. It includes robust gaming features such as NVIDIA G-SYNC and 120Hz refresh rate, but OLED’s inherent burn-in risk remains a concern for heavy static content. Compared to the LG evo models, this Samsung provides superior color accuracy but may require careful usage to avoid burn-in over time.
Pros:- Vivid 4K OLED with HDR and AI upscaling
- Pantone Validated for true-to-life colors
- Advanced gaming features like 120Hz and G-SYNC
- Compact size suitable for medium rooms
Cons:- OLED burn-in risk with static images over time
- Higher price for the technology and features
Best for: Cinephiles and gamers seeking vibrant, accurate colors in a manageable 65-inch size.
Not ideal for: Heavy TV users who leave static images for long periods, due to OLED burn-in risk.
- Screen Size:65 inches
- Display Type:OLED
- Resolution:4K
- HDR:Yes
- Processor:NQ4 AI Gen2
- Gaming Features:Motion Xcelerator 120Hz, NVIDIA G-SYNC, AMD FreeSync Premium
Our verdict“Ideal for color-sensitive viewers and gamers wanting a high-quality OLED in a 65-inch size, with some caution around static content use.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor and HDR+
This 2025 Samsung S90F 65-inch OLED emphasizes AI-powered upscaling and dynamic SDR-to-HDR transformation, making it excellent for viewers who frequently watch lower-resolution content. Its 144Hz refresh rate and HDR+ support deliver smooth motion ideal for sports and gaming, surpassing older models like the LG B6 in motion clarity. However, the advanced features come at a higher price and may require patience during initial setup. Compared to other OLEDs, this model excels in motion handling and content enhancement but may lack some color validation features seen in the Samsung S85H series.
Pros:- AI upscaling and HDR+ for vibrant, sharp images
- High 144Hz refresh rate for ultra-smooth motion
- Effective SDR-to-HDR transformation
- Built-in Alexa for smart home integration
Cons:- Higher price point for advanced AI features
- Less emphasis on color accuracy compared to Pantone-validated models
Best for: Sports fans and mixed content viewers who want smooth motion and vibrant images from various sources.
Not ideal for: Buyers seeking the most accurate color calibration, as this model focuses more on motion enhancement than color validation.
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- Refresh Rate:144Hz
- HDR:HDR+
- Smart Features:Built-in Alexa
Our verdict“A smart choice for viewers prioritizing motion fluidity and content enhancement, with some tradeoff in color calibration specifics.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
The LG 65-inch OLED evo C5 Series merges stunning picture quality with a sleek, artful design, making it perfect for those who want their TV to blend into their decor. Its self-lit OLED pixels and Dolby Vision create rich, deep blacks and vibrant colors, outperforming many competitors like Samsung’s S85H in color accuracy. The high 144Hz refresh rate, 0.1ms response time, and support for G-Sync and FreeSync make it a strong contender for gamers. The Art Gallery Mode adds a unique aesthetic option, but its premium price and feature-rich interface might be overwhelming for users new to smart TV settings.
Pros:- Exceptional picture quality with Dolby Vision and OLED evo technology
- High refresh rate and low response time for gaming
- Versatile Art Gallery Mode for decor integration
- Multiple HDMI 2.1 ports for gaming and devices
Cons:- Premium price may be prohibitive for some buyers
- Complex feature set requires a learning curve
Best for: Design-conscious gamers and cinephiles who want top-tier picture quality with aesthetic versatility.
Not ideal for: Users looking for a straightforward TV experience without the need for learning complex features or higher investment.
- Screen Size:65 inches
- Technology:OLED evo
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- Refresh Rate:144Hz
- Additional Features:Art Gallery Mode, Brightness Booster, Discomfort Glare Free
Our verdict“Best suited for style-focused gamers and home users seeking a premium, versatile OLED experience in a 65-inch size.”
LG 65-Inch Class OLED AI 4K B6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED B6 Series emphasizes cinematic quality, with perfect blacks, vibrant colors, and Dolby Vision support that surpass many competitors. Its AI processing enhances both picture and audio, creating a rich home theater experience. The inclusion of Dolby Atmos and Filmmaker Mode appeals to movie purists, and the 120Hz refresh rate makes it suitable for gaming as well. However, the high price and potential for burn-in over extended static use make it less ideal for very heavy or static content viewers. Compared to the evo series, it offers excellent cinematic quality but might lack some of the brightness and longevity features.
Pros:- Exceptional picture quality with perfect blacks and vibrant colors
- Supports Dolby Vision and Dolby Atmos for immersive media
- AI enhancement for both picture and audio
- Good gaming performance with VRR and 120Hz
Cons:- High price point
- Potential burn-in with prolonged static images
Best for: Movie lovers and audiophiles wanting premium picture and sound quality with cinematic features.
Not ideal for: Heavy gamers or users who leave static images on screen for long periods, due to burn-in concerns.
- Screen Size:65 inches
- Display Technology:OLED
- Resolution:4K UHD
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Refresh Rate:120Hz
Our verdict“Best for cinephiles seeking premium audio-visual fidelity, with some caution around static content use and cost.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This LG C6 series stands out for its stunning picture quality, with self-lit pixels delivering perfect blacks and vibrant colors, surpassing the brightness and contrast of the Sony A90K. Its a11 AI Processor Gen 3 optimizes every frame for cinematic clarity, and support for Dolby Vision and Dolby Atmos creates a truly immersive experience. Gaming features like 165Hz refresh rate and 0.1ms response time make it a top choice for gamers, though these advanced features come with a higher price tag and a larger footprint that might not suit smaller rooms. The complex setup process can also be a hurdle for less tech-savvy users.
Pros:- Stunning picture quality with perfect blacks and vibrant colors
- Supports Dolby Vision and Dolby Atmos for immersive viewing
- High refresh rate and low response time ideal for gaming
- Smart platform with access to over 400 channels and on-demand content
Cons:- Premium price may be prohibitive for budget-conscious buyers
- Large size may not fit comfortably in smaller rooms
- Setup can be complex for optimal gaming performance
Best for: Home theater enthusiasts and gamers who want a premium TV with cinematic quality and advanced gaming tech.
Not ideal for: Casual viewers or those with limited space, as its size and premium features demand a significant investment and room size.
- Screen Size:65 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:165Hz
Our verdict“This TV is perfect for those seeking a cinematic experience combined with top-tier gaming features and don’t mind the investment.”
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
The LG G5 series offers exceptional picture quality with deep blacks and vibrant colors, comparable to the LG C6 but with a more streamlined Re:New Wall Design, making it ideal for modern homes. Its Brightness Booster Max and AI processing ensure bright, detailed images, although its premium price can be a barrier, especially since it’s limited to 65 inches. The G5’s sleek wall-mountable design doubles as an art piece, but users should be prepared for a learning curve with its advanced features and setup, particularly if they want to maximize gaming or cinematic performance.
Pros:- Elegant, wall-mountable design doubles as artwork
- Exceptional picture quality with deep blacks and vibrant colors
- AI super upscaling enhances all content
- Supports Dolby Vision and Dolby Atmos
Cons:- Premium price for a 65-inch model
- Complex features may require a learning curve
- Limited to 65 inches, not suitable for larger rooms
Best for: Design-conscious homeowners who want a high-performance TV that blends seamlessly into their decor.
Not ideal for: Budget buyers or those seeking larger screens, as the 65-inch size and premium price could be restrictive.
- Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Refresh Rate:up to 120Hz
Our verdict“This pick is best for those seeking a stylish, high-quality OLED that integrates seamlessly into modern spaces and values design as much as performance.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K offers impressive 4K HDR images with deep blacks and vibrant colors, making it an ideal choice for smaller rooms or secondary setups. Its 48-inch size sets it apart from larger models like the LG G5 or Samsung 77-inch, but it still retains advanced features such as HDMI 2.1, low input lag, and support for Dolby Vision and IMAX Enhanced. While it’s a premium-priced option, its smart Google TV platform provides extensive streaming options, and the Acoustic Surface Audio+ technology delivers immersive sound. The main tradeoff is its limited size, which may not satisfy those wanting a larger cinematic experience.
Pros:- Outstanding picture quality with deep blacks
- Compact size perfect for smaller rooms
- HDMI 2.1 support and low input lag for gaming
- Smart Google TV with extensive app library
Cons:- Higher price per inch compared to larger models
- Limited screen size may not satisfy home theater needs
- Potentially higher power consumption
Best for: Those needing a high-quality, compact OLED for smaller spaces or secondary rooms with premium features.
Not ideal for: Large-room enthusiasts or those wanting an immersive, large-screen experience, since it’s only 48 inches.
- Size:48 inches
- Resolution:4K HDR
- HDR Support:Dolby Vision, IMAX Enhanced
- Sound:Acoustic Surface Audio+
- Input Lag:8.5ms
- HDMI:HDMI 2.1
Our verdict“Ideal for users who want premium OLED performance in a compact size without sacrificing smart features.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung S84F Series offers a massive 77-inch OLED display with AI-enhanced processing, making it a strong contender for the ultimate home theater. Its 120Hz refresh rate and ultra-smooth motion stand out for sports, gaming, and fast-paced content, outperforming smaller models like the LG G5 in size and immersive experience. The wave-inspired design adds a sleek aesthetic, and access to thousands of free and premium channels makes it versatile for entertainment. However, the high-end features come with a premium price, and full functionality depends on a Samsung account, which may be a hassle for some users. Additionally, the large size requires a spacious setup.
Pros:- Vivid 4K picture with AI-enhanced contrast
- Ultra-smooth 120Hz motion perfect for fast content
- Massive 77-inch display for cinematic impact
- Access to extensive streaming channels
Cons:- Requires a Samsung account for full smart features
- Premium price reflects high-end features
- Size and weight demand significant setup space
Best for: Large living rooms or dedicated home theaters where size and gaming performance are priorities.
Not ideal for: Small apartments or budget-conscious buyers, due to its size and cost.
- Screen Size:77 inches
- Resolution:4K
- HDR:OLED HDR
- Refresh Rate:120Hz
- Sound:Multi-dimensional surround sound
- Smart Platform:Samsung TV Plus
Our verdict“This model is best suited for those with large spaces seeking a giant OLED with gaming and motion performance at the forefront.”
LG 77-Inch OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision
The LG C5 series delivers a massive 77-inch OLED experience with AI super upscaling that enhances every source, rivaling the Samsung 77S84F for size but with LG’s signature deep blacks and vibrant colors. Its Dolby Vision and Atmos support, combined with Filmmaker Mode, elevate cinematic quality, and AI processing optimizes picture quality for brighter rooms. While its large size makes it perfect for spacious living rooms, the premium price may limit access for some buyers. The large footprint and setup effort are tradeoffs for the outstanding visual performance and smart features, including built-in Alexa.
Pros:- Exceptional picture quality with perfect blacks and vibrant colors
- AI super upscaling for all content sources
- Supports Dolby Vision and Dolby Atmos
- Built-in Alexa for smart home integration
Cons:- High price point for a 77-inch model
- Large size requires substantial space and setup effort
- Premium features may be unnecessary for casual viewers
Best for: Homeowners with large spaces seeking premium OLED with advanced upscaling and immersive audio.
Not ideal for: Smaller rooms or budget-conscious consumers, as the size and cost are significant considerations.
- Screen Size:77 inches
- Technology:OLED
- Series:C5
- Processor:Alpha 9 AI Processor Gen8
- HDR:HDR10
- Sound:Dolby Atmos
Our verdict“Best suited for those seeking a large, high-performance OLED with top-tier upscaling and sound for premium home theaters.”
How We Picked
The products in this roundup were evaluated based on performance, picture quality, build quality, usability, and value during Black Friday sales. Priority was given to models that demonstrated strong contrast, color accuracy, and smart features, as these are key for an optimal viewing experience. We also considered price discounts, availability, and brand reputation. The ranking reflects a balance between premium features and affordability, helping different types of buyers find suitable options without overpaying or sacrificing quality.| oled tv deals black friday | Processor | HDR | Sound |
|---|---|---|---|
| Samsung 77-Inch Class S90H Ser | NQ4 AI GEN3 | — | — |
| Samsung 65-Inch Class S85H Ser | NQ4 AI Gen2 | Yes | — |
| Samsung 65-Inch Class OLED S90 | NQ4 AI Gen3 | HDR+ | — |
| LG 65-Inch OLED evo AI 4K C5 S | Alpha 9 AI Processor Gen8 | — | — |
| LG 65-Inch Class OLED AI 4K B6 | — | Dolby Vision, HDR10 | — |
| LG 65-Inch Class OLED evo AI 4 | a11 AI Processor Gen 3 | Dolby Vision, HDR10 | Dolby Atmos |
| LG 65-Inch OLED evo G5 Series | Alpha 11 AI Processor Gen2 | Dolby Vision | Dolby Atmos |
| Sony 48 Inch A90K BRAVIA XR 4K | — | — | Acoustic Surface Audio+ |
| Samsung 77-Inch Class OLED S84 | — | OLED HDR | Multi-dimensional surround sound |
| LG 77-Inch OLED evo AI Super U | Alpha 9 AI Processor Gen8 | HDR10 | Dolby Atmos |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing an OLED TV during Black Friday involves several factors beyond just the initial price. Understanding these can help you avoid common pitfalls and get the best value for your money. Size, picture quality, smart features, and future-proofing are key considerations, but knowing how these aspects trade off against each other makes the decision clearer.Size and Room Compatibility
Think about your room size and seating arrangement when choosing an OLED TV. Larger screens like 77 inches are stunning in spacious living rooms but can overwhelm smaller spaces or be less practical for wall mounting. Measure available space carefully, and consider viewing distance; a TV too large for your room can cause discomfort, while a smaller screen might not deliver the immersive experience you want. Black Friday deals often include sizes that are out of budget or space, so plan ahead to avoid buyer’s remorse.
Picture Quality and Processing
OLED panels are renowned for their contrast and deep blacks, but differences in processing can impact overall image sharpness, color accuracy, and HDR performance. High-end models like LG’s evo series often feature advanced processors that enhance detail and brightness, making them more future-proof. Cheaper options might lack these enhancements, leading to less vibrant images or reduced HDR impact. Consider whether you prioritize perfect picture quality now or are willing to compromise slightly for a better deal.
Smart Features and Operating System
Smart TV capabilities vary significantly, affecting daily usability. Google TV and Tizen OS offer broad app support and intuitive interfaces, while some budget models may have limited app selections or slower performance. During Black Friday, many models come with upgraded smart platforms, but ensure your preferred streaming apps and voice assistants are supported. The ease of use and integration with other devices can make a big difference in overall satisfaction.
Future-proofing and Connectivity
Look for features like HDMI 2.1 ports, eARC, and Wi-Fi 6 support, which help your TV stay compatible with next-gen consoles and streaming devices. While these features might come at a premium now, they can save money in the long run by reducing the need for upgrades. Some models also include gaming-specific features like low latency modes, which are worth considering if gaming is part of your plan.
Pricing, Discounts, and Value
Black Friday is a prime time for discounts, but not all deals are equal. Be wary of models that are heavily discounted but lack essential features or have limited warranty coverage. Focus on the overall value, balancing price with features, size, and build quality. Sometimes, spending a little more during Black Friday can secure a significantly better model that lasts longer and performs better, making it worth the investment.
Frequently Asked Questions
Is it better to buy an OLED TV during Black Friday or wait for other sales?
Black Friday often offers the deepest discounts of the year on OLED TVs, making it the ideal time for many buyers. However, some brands may also run promotions during other periods like Cyber Monday or holiday sales, which could match or surpass Black Friday deals. If you see a model you want at a significant discount during Black Friday, it’s generally best to buy then to maximize savings, but staying alert to upcoming deals can also be beneficial.
Do I need to worry about burn-in on OLED TVs during Black Friday deals?
Burn-in is less of a concern with modern OLED TVs, especially if you use them normally and avoid static images for extended periods. Many brands have added features to mitigate burn-in risk, and Black Friday deals tend to focus on newer models with these protections. If your viewing habits involve static content like gaming or news tickers, consider models with anti-burn-in features or choose a size and usage pattern that minimizes the risk.
Are larger OLED TVs worth the extra cost during Black Friday?
Size can dramatically impact your viewing experience, but larger models typically come with a higher price tag. During Black Friday, discounts on larger OLEDs can make them more accessible, but you should still evaluate whether your space can accommodate them comfortably. If your room is suitable and you prioritize immersive viewing, a larger OLED can be a worthwhile investment. Otherwise, a midsize model might provide better value for your specific needs.
Should I prioritize picture processing or smart features during Black Friday sales?
Both are important, but your choice depends on your primary use. If you watch a lot of HDR content or play games, processor quality and HDR performance should take precedence. For casual streaming or app use, smart features and OS interface might matter more. During Black Friday, many models offer both, but balancing the two based on your habits will lead to a more satisfying long-term experience.
How do I ensure I get a good deal on an OLED TV during Black Friday?
Research prices beforehand to recognize genuine discounts, and compare deals across multiple retailers. Focus on models that fit your needs in size, features, and budget, rather than only the biggest discounts. Reading reviews and warranty policies can also prevent buyer’s remorse. Timing your purchase early in the Black Friday window can often secure better deals before stock runs out or prices rise again.
Conclusion
For those seeking the best overall experience, the Samsung 77-Inch S90H offers exceptional size and picture quality. Budget-conscious buyers will appreciate the Sony A90K for its solid performance at a more manageable price point. Premium buyers willing to spend more should consider the LG OLED evo G5 Series for its advanced brightness and features. Beginners or smaller rooms might find the Sony A90K or smaller LG options ideal, while gamers should prioritize models with HDMI 2.1 support. Ultimately, your choice depends on your room size, budget, and how much you value features like brightness, processing, and size—Black Friday deals make it easier to find a model that fits your needs at a great price.
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